How to increase the added value of plastic products through masterbatch

In today’s increasingly competitive plastic products industry, products need “visual appeal” and “brand recognition” in addition to “functionality”. Whether it is food packaging bags, daily plastics, home appliance shells, or injection molded parts and film products, color is becoming an important manifestation of product added value. Behind this, it is inseparable from a key material called “masterbatch”.

What is masterbatch?

Masterbatch is a plastic additive made by mixing and extruding high-concentration pigments or dyes with carrier resins. Its essence is a “concentrate of colorants”, and a small amount can make plastic products evenly colored. Compared with traditional powdered pigments, masterbatches have many advantages such as high tinting power, easy use, no dust pollution, and good dispersibility.

How does masterbatch increase product added value?

1. Visual appeal, enhance the first impression
   In retail terminals or B2B markets, product appearance is the first “threshold”. High-quality masterbatches can bring products with high saturation, stable color, and no color difference, significantly improving consumers’ favorability and brand memory.
2. Strong consistency and stable batches
   The most feared thing for factory batch production is “inconsistent color”. Our masterbatch adopts advanced twin-screw extrusion technology and full-process automatic color matching control system to ensure that the color difference fluctuates within a very small range, greatly reducing production errors and customer complaints.
3. Improve process efficiency and reduce costs
   The addition ratio of masterbatch is usually 1%-5%, and efficient coloring can reduce pigment waste; no secondary batching or stirring is required during use, saving time and materials, reducing downtime, and indirectly improving production efficiency.
4. Functional superposition, one grain with multiple effects
   Modern masterbatch is not only “beauty”, but also has anti-ultraviolet, anti-aging, antistatic, antibacterial, flame retardant, fluorescent and other functions. Through one-time addition, multiple characteristics can be given to the product to improve product competitiveness.

What can we provide?
Our factory has been focusing on plastic masterbatches for more than ten years, providing the following services:

Customized color development (support sample color matching, Pantone number matching)

Universal masterbatches, functional masterbatches, transparent masterbatches, luminous/pearlescent masterbatches and other full range of products

Applicable materials: PP, PE, ABS, PET, PS, PC, TPU, etc.

Application scenarios: injection molding, film blowing, extrusion, wire drawing, bottle blowing and other full processes

We always insist on using good raw materials and making good products, and use professional capabilities to help customers improve product quality and brand influence.